What’s the Big Deal with Designer Bikinis?

micro“What’s the big deal with designer bikinis?” I hear you ask! In recent times designer bikinis have gained massive popularity with women around the world. With the millions of different styles and colour combinations available the choices seem really endless. These bikinis can range from the standard one-piece swimsuit that covers most of the body, to g-string bikinis to suit women with exotic tastes, and also two piece bikinis that complement any body type, size and skin tone.

Contrary to common belief, G-string bikinis are growing more and more popular every year, even during winter! This type of swimsuit can make you look super sexy on the beach and also help avoid the dreaded tan lines that the one-piece swimsuit seems to have no solution for.

A great advantage of opting for designer bikinis is that you can mix and match the top and the bottom. So go ahead and explore different colours, sizes, shades, and designs and before you know it you have a winner that is guaranteed to turn heads in the beach. With summer not too far away this may be the best time to get in shape and do your homework to find the perfect bikini, and who knows, you may even consider entering a bikini contest and showing the competition what being sexy is all about!

Other options include string bikinis (also known as micro bikinis ), which cover very little of the body. As with choosing a regular designer bikini you should try out different colours first. Keep this little tip in mind… if you are already tanned then opt for lighter colours (I find the lime or hot pink looks really good with a tanned skin). Lastly, if you feel uncomfortable wearing your string bikini in public then don’t as it defeats the purpose of why you bought them in the first place.

For a great range of super sexy designer bikinis head to www.zannebikinis.com and see what is in store this season!

Advantages and Disadvantages of Working from Home

Working from home is becoming more and more popular. I work from home and I love it. I don’t think I could ever work at a salon again, but I must face the possibility that I may have to transfer my enterprise into commercial premises if it keeps growing like it has in the last few months. Even if parts of my business get relocated, I’ll try to stay at home myself as much as I can.

Times are changing and working from home, particularly for the self-employed or contract employees is becoming more common. It is pointless paying rent for business premises if it isn’t necessary. Working from home has many advantages.

You can work back late without getting into strife with your family. You can “drop into the office” anytime you like. You can get up really early if the mood takes you and put in a few hours work then go back to bed. But as an accountant, there is one feature I really like, all the tax deductions!

You can claim some of your home-running expenses on your tax return. Based on the floor area used for business purposes, you can claim a portion of your mortgage interest, insurance, rates, water, electricity, maintenance and the bulk of your telephone bill as well as depreciation on the carpets, curtains, computer equipment and so on. At the end of the financial year you will be surprised by the list of deductions.

You will also save on travel costs, wear and tear on your car and more importantly wear and tear on you, having not to deal with peak hour or public transport. Not to mention picking up approximately an extra one to two hours per day of work when you don’t have to travel.

There is a downside to working from home. The first problem is family distractions. Kids home from school at three o’clock, a friend at the front door, phone calls for other members of the family.

You also may not have the perfect workspace, or space may be limited. Work space is vitally important, you must have an area set aside purely for business, nothing else, just business. I have found that it’s best also if you can close the door on the weekends and at the end of the day so you can “leave work”.

I think many of the perceptions of people that working from home is “unprofessional” have lapsed into history. The number of major companies that allow their workers to work from home via the internet has increased enormously in recent years. “Outsourcing” has become a commonly used term and this has brought about a spate of self-employed former employees, most of them working from home.

The other problem that many people working from home suffer is motivation and discipline. You must start work everyday just as you would if you were working for someone else.

Want to work from home in your own home based business for women? You can learn more about starting your own profitable and flexible business at home.

FIFA Facts

football-player-agentsFIFA is a Federation Internationale de Football Association that oversees the worldwide game. This association was first introduced in the year 1904 and its first leader was Robert Guerin. Previously, the European countries were playing under the Federation Internationale de Football Association, but after a few years, the non Euro countries also started participating in football for playing it internationally. Football was introduced in Olympics in London in the year 1908, but the first ever FIFA World Cup Tournament was played in the year 1930. The headquarters of the Federation Internationale de Football Association are located in Zurich, Switzerland.

Effect of First World War on FIFA
During the First World War, most of the national associations left the Federation Internationale de Football Association. With the death of Daniel Burley Woolfall, FIFA was expected to disintegrate quickly. However, with the end of wars, the different nations united again and joined hands to make football popular among the youth, but the United Kingdom still denied to link with the world war enemies. Gradually, the national association members started increasing and currently, the Federation Internationale de Football Association integrates 208 members in all. The superlative body of FIFA is the FIFA congress that includes FIFA player agents and other representatives, as well. Some FIFA members also runs football tours and a football academy for young upcoming players.

Awards and Honors
FIFA is played after every four years and the title of FIFA World Player of the year is granted to the most prominent player. In addition to this, “FIFA World Cup All Time Team” and “FIFA Dream Team” are also announced to give honors to the prestigious players. FIFA also includes an anthem, which was composed by Franz Lambert. This anthem is played at the beginning of the matches like FIFA World Cup, FIFA Women’s World Cup and many others.

Sales Training – Goal Setting Explained

Did you know that ‘Goal Setting’ is the secret to fulfilling ANY dream or desire you want in life? In many sales training courses goal setting is ignored.

Did you also know that SUPER Successful sales people use ‘Goals’ to attain the knowledge and wealth and sales success they have today?

Some of you reading this right now might agree and some of you might not. That decision is yours to make.

The reason people find it too hard to achieve their goals is simple because they’ve set their Long-Term goals before setting Short-Term ones, or they just didn’t plan their goals out carefully.

Goal setting strategies are VERY important, especially for those who want to achieve Long-Term goals.

Well, your in luck because I’m going to share five ‘Goal Setting’ techniques to help you realize your TRUE goals today.

Your only requirement is to keep an open mind.

So, with that said, lets go to Technique #1.

Technique #1. Start with Short-Term goals.

Sometimes, people start with short-term goals unconsciously.

Why unconsciously?

Some of them may have considered the goals to be long-term at the time they planned them; and after achieving a goal, they realize that they are in fact, looking forward to a longer one.

Some are contented with their short-term goals, but after a while will realize that they also need to attain long-term ones.

Short-term goals seem to be our starting point for our Long Term ones.

They also motivate the person to plan for longer goals, which will usually take some time before achieving them in full.

Technique #2. Make sure you really want the goal.

By this, you have to ask yourself: “Do I really want this goal and will this goal give me a better life?”

Answering this ONE question will give you more passion and motivation to achieve your goal.

Some people often recall their past to find out Why and How they came up with such goal.

Technique #3. Speak up.

What I mean by this is you shouldn’t keep your goals to yourself only. By sharing your goals with other people it’ll help you get the support you may need in order to fulfill them.

The problem that usually occurs though is some people are just too shy to tell others about their goals for reasons like they are afraid they cannot achieve them in the end, or they lack the courage to speak their minds.

This is not a good habit to get into because when the time comes that you really need their support, you will have a difficult time getting it.

You’ll then be left to achieve your goals all by yourself.

Don’t make this mistake.

Technique #4. Write down your goals.

This strategy is critical and more advisable for those who have a long list of goals.

After writing them down in as much detail, it is advisable that you review them on a daily to weekly basis because this will encourage and motivate you to achieving them, plus, this will also keep that vision of your goal alive.

Technique #5. Stay on track and never give up.

Reviewing notes will help open your mind to see if you are on the right track. While on track, you may have to face challenges that might change your personality.

A person who is overconfident might suddenly feel depressed after finding out that he is going the wrong way in achieving his goal.

Thus this might lead to abandoning the goal. Never be discouraged. Facing obstacles is a test on how passionate one is to realizing his or her goals.

There you have it. Give those a try and keep a visual picture in your mind everyday of you fulfilling that goal you desire so much.

For more information about sales training courses, visit sales-training-australia.com

Time Management and Goal Setting

mackay-bookkeepingTime management is an area of business management often overlooked or ignored. We all know someone in small business who races around like a madman all day, never enough hours in a day, all they do is rush and get worked up – maybe this person is you!

At the end of the day, when the dust settles, what have you achieved? Do you review the day and wonder “what happened to the day, I didn’t get as much done as I thought I would”. If this sounds familiar, then you may have an organisational and time management problem.

Successful people never seem to rush, they remain composed and unflustered. The difference between them and everybody else is they have mastered time management.

What is time management? It is simply allocating time in your day in an organised and efficient way. Before we can really understand how to time manage our day, we must ask ourselves what are we trying to achieve today, this week, this year and possibly ten years from now. This is “Goal setting”.

The best way in my opinion to achieve goals is to write them down. You should review these goals from time to time to ensure that they are relevant and achievable but not so achievable that you don’t have to try hard to achieve them otherwise what is the purpose of the goals in the first place?

At the start of each working year you should sit down and think about what you want to achieve this year, it could be that you want to increase your profits by 20%, you may want to move into larger premises, you may want to reduce your debt substantially. At the start of each working week you should write down on a note pad or in your diary the major jobs that need to be done this week, and review them each day to ensure you’re making progress and hopefully mark some of the tasks off the list.

You should keep the list on your desk or in a place where you will be constantly reminded what needs to be done this week. This list should be in order of priority so that the most important tasks at the top of the list get done first. Anything not achieved this week will be carried forward next week on a higher priority, this will ensure it gets done.

The next thing you should be doing is having a daily list of jobs to do. This will help keep you on track each day. Again, this list should be displayed where you can constantly refer to it and mark off the jobs completed. Marking off the jobs will give you a sense of achievement and let you know how you are progressing through the day. Always stick to the list where possible and keep working from high priority to low priority.

I know things can come up through the day that can throw the whole day out, but you must either deal with the crisis and return to your list or if the new task isn’t as important as some of the jobs on the list put it at the bottom of the list and continue doing what you were doing.

Every task you have to do should be written down for a couple of reasons. Firstly, so you don’t forget to do it and secondly, so you keep your day organised and you achieve your daily goals.

Beware starting jobs and not finishing them. This will turn tomorrow into a mess of half finished jobs and will cause “list blowout”. You will end up with a list a mile long and you will give up in despair and revert back to old habits of being in confusion all day and achieving nothing.

Remember each day you achieve your goals and tick off everything on your list, you get a little closer to achieving your weekly and ultimately your yearly and long term goals.
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Looking for a business for sale ?

If you are looking for a business for sale, visit business2sell.com.au

This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.

With the uncertain economic climate it make sense to investigate owning your own business.

Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.

According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a total of over 2.5 million people.

Small business is an attractive option for those who want to leave the corporate grind and build an asset that they can pass on to generations.

Business2Sell.com.au is 100% free website for business brokers. Brokers can join the service and add unlimited businesses.

If you are and owner selling your business, a 3 month listing is just $45. Note that at the moment business2sell.com.au are running a special offer. If you get a listing with business2sell for three months, they will run your listing for unlimited time or until it is sold.

As a buyer, you can search by location, business type and keyword. You can also search by price range.

So if you are looking to buy a business, sell a business or if you are a business broker, visit business2sell.com.au today.

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Establishing a Unique Selling Proposition

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory – the USP – can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote single mindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was ‘Store credit cards’. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store – and to provide a bit of a LISP’ (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being ‘rather’ unique, or ‘fairly’ unique. Here are some typical USPs:

‘Cleans your breath while it cleans your teeth.’

Colgate toothpaste. ‘The too good to hurry mint.’ Murraymints. ‘There’s more for your life at Sears.’ Sears Roebuck. ‘It ain’t fancy but it’s good.’ Horn & Hardarts. ‘The mint with the hole.’ Polo Mints. ‘It takes a tough man to make a tender chicken.’ Perdue Chicken

And, finally, another gentleman in the chicken business: ‘It’s finger lickin’ good.’ Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition – as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams’ Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.’ This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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Researching Your Company’s Product Positioning

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.

For instance, one of our clients sells a wide range of doors and home hardware to the public through retail outlets. We wanted to find out what the right positioning for them could be – and then reflect it in their marketing.

Accordingly, a number of lines were written, each reflecting a different position. I am going to give you these lines with a brief indication as to how customers reacted to them. This should prove salutary if you ever feel tempted to boast or misrepresent what you offer.

  • ‘The best DIY store in town’ – consumers appreciated that the stores were not DIY outlets, so this was seen as inaccurate.
  • ‘The ideal home improvement store’ – consumers thought this dealt only in superlatives, which were glib and self-congratulatory.
  • ‘The store for top quality home improvements at value for money prices’ – consumers thought this was not distinctive; it was overused phraseology; nor did it appear credible – people expect to pay a premium price for quality.
  • ‘The home improvement store where service really is personal service’ – the idea of service was good news, but not enough; products had to be good, too. In any case, this claim was seen as something other stores like Marks & Spencer could make.
  • ‘Find out what “the trade” has always known’ – people had mixed feelings about the trade. Some thought of it in association with craftsmanship; others thought of cheap workmanship and cowboy operators.
  • ‘The store traditionally used by the trade’ – here the same negatives aroused by the previous trade line came up, though in a better sense because of the use of the word ‘traditionally’. One problem, however, is that the line implies such products need proper experience to install.
  • ‘Made to last by us. Sold direct to you’ – this conveyed that the company was personally involved in the making of the products, as opposed to being an importer.

Moreover, the line was seen as patriotic, because it clearly meant these were British goods. It also conveyed craftsmanship, durability and the good value you get by buying direct. Readers also appreciated that the line was to the point, not gimmicky. This line came out on top.

Successful companies tend to have a clear positioning from which they rarely if ever deviate – and then only with great care. I make no apology for reintroducing American Express. It was positioned single-mindedly for many years as ‘the world’s most prestigious financial instrument for business travel or entertainment’. This positioning came out in everything American Express did. For instance, the letter sent out to entice new members which began: ‘Quite frankly the American Express card is not for everyone …’. This reflected the positioning so well that for many years in most countries of the world it was the most cost-effective direct mail used.
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Marketing Segmentation and the Rise of Database Marketing

market-segmentationMarketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalized and targeted to specific market segments.

The extraordinary expansion of media options to reach niche markets has been fully documented. Along with the growth of products and services and the segmentation of types of consumers has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the marketing database In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a supplier, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and over stuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to communicate with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private market. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and customers — and to build one-to-one relationships with them — will continue to grow.

The new marketing landscape The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of angst over the past 20 years. The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of market segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less useful in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely noisy marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer response and get first option at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

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The Fascinating History of Grape Wine

It is said that an attempted suicide by a woman thousands of years ago gave birth to wine. This article looks at the fascinating history of wine.

While the origin of wine is still unknown to the world, ancient Persian fable credits a woman as the discoverer of wine. According to the fable, the woman lost to the King and wished to end her life by eating spoiled table grapes stored in a jar. The suicide attempt did not go as she planned; instead she got intoxicated and eventually passed out. When she woke up, she felt as if all her troubles had vanished and this event encouraged her to continue taking the spoiled grapes. So going by this pleasant story, one can say that wine is not an invention of man but was rather found by luck.

The history of wine is as old as the civilization, the agriculture and the man himself. Archeologists suggest that wine was discovered accidentally during 6000 and 5000 BC. in the Fertile Crescent area, a region in between the Nile and the Persian Gulf. Archeological evidence has uncovered the earliest European wine production from crushed grapevines in Macedonia 6500 years ago.

From the time of discovery of wine to this present date, wine has played a very crucial role in many rituals and customs of the society. . In the ancient Egyptian period, wine became an integral part of ceremonial life, mainly funerary ceremonies. Only the wealthiest Egyptians like the Pharaohs were able to enjoy wine. Wine was also common in ancient Greece and Rome and in many other Western European countries.

The Egyptian Era

Though scientists have identified a wine jar from Hajji Firuz Tepe in the Northern Zagros Mountains of Iran, the widespread knowledge of wine cultivation is believed to have come from ancient Egypt. The wine- making process was represented on tomb walls dating back to 2600 BC. Maria Rosa, a master in Egyptology says that wine in ancient Egypt was of great importance and only the upper class people and kings had access to wine. Rosa further points out that the ancient Egyptians labeled the wine jars with product, year, source and the vine grower’s name, but there is no mention about the color of the wines. A recent discovery has shown that the wines in ancient Egypt were predominantly red.

The Greeks

Arrival of wine making process in ancient Greece is not well documented; many believe that wine- making tradition was introduced to Crete by the Phoenician traders. Strong evidences of wine production have also been collected from Minoan Mycenaean cultures.

Wine was a very important trading article in Greece commerce. The Greeks were able to set up their colonies throughout the Mediterranean and this in turn eased the export of Greek wines in the region. The Greeks learned how to prevent wines from spoilage by adding different herbs and spices. Wine in ancient Greece was stirred in a bowl before drinking.

Apart from trading, the Greeks used wine in the field of medical sciences. One of the well known medicine practitioner, Hippocrates, also known as the “Father of Medicine” studied wine extensively for its use in medical sciences, specially to cure fever, convalescence and as an antiseptic. It must be mentioned here that the Greeks were equally aware about the negative health effects produced by drinking wine.

The Roman Empire

The Romans developed the viticulture (cultivation and study of grape growing) and oenology (the science of wine and winemaking). In the Roman Empire, wine formed a vital part of their daily meals as water could not always be trusted to be safe and healthy. During this period, wine- making technology became more established with a significant impact on the Roman business. The Romans developed barrels to store and ship wine, while bottles were used for the first time in the history of the wine world. The Romans are also known to have dissolved pearls in wine for their better health.

With the expansion of Roman Empire, wine production expanded to all of its provinces. During the Dark Ages when Roman Empire fell and when Europe passed through social and political turmoil, wine production was kept alive by the efforts of monasteries. Churches are known to have developed some of the finest vineyards in Europe.

Wine in Ancient China

Although wine was not much of a favorite of the ancient Chinese people, its production and consumption was popular in three different periods, mainly the Han Dynasty, Tang Dynasty and the Yuan Dynasty. In ancient China rice wine was not as much popular as the grape wine.

Wine in the Middle Ages and Modern Life

Wine became popular in the Middle Ages, it was considered as a social drink for all occasions. In the northern regions of the Europe where no grapes were grown, beer and ale were predominant and in the Eastern part Vodka was the preferred drink.

America, Chile, Argentine, South Africa, Australia and New Zealand that produce wide varieties of wines are considered as the New World Wine Producers. The products of these countries were not well known to the wine lovers until late in the 20th Century.

The industrial revolution in the 20th century has provided wine manufacturers with new technology and innovation that has made production much more efficient. Considerable R&D advances in viticulture and oenology have helped the present day manufacturers to produce more varieties of wines of much superior quality.

Southbank Institute of Technology (SBIT) conducts the government approved responsible service of alcohol Brisbane Queensland and an RSA course Brisbane. Visit today for details of online and classroom RSA courses.