“What’s the big deal with designer bikinis?” I hear you ask! In recent times designer bikinis have gained massive popularity with women around the world. With the millions of different styles and colour combinations available the choices seem really endless. These bikinis can range from the standard one-piece swimsuit that covers most of the...
Working from home is becoming more and more fashionable. I work from home and I love it. I don’t think I could ever work at a salon again, but I must face the possibility that I may have to move my business into commercial premises if it keeps growing like it has in the...
FIFA is a Federation Internationale de Football Association that manages the worldwide game. This association was first introduced in the year 1904 and its first leader was Robert Guerin. Previously, the European countries were playing under the Federation Internationale de Football Association, but after a couple of years, the non Euro countries also started...
Did you know that ‘Goal Setting’ is the secret to fulfilling ANY dream or desire you want in life? In many sales training courses goal setting is ignored. Did you also know that SUPER Successful sales people use ‘Goals’ to attain the knowledge and wealth and sales success they have today? Some of you...
Time management is an area of business management often overlooked or ignored. We all know someone in small business who races around like a madman all day, never enough hours in a day, all they do is rush and get worked up – maybe this person is you! At the end of the day,...
If you are looking for a business for sale, visit business2sell.com.au This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment. With the uncertain economic climate it make sense to investigate owning your...
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory – the USP – can be helpful to you. The USP, or unique selling proposition, formula was...
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds believable and appealing. For instance, one of our clients sells a wide range of bathrooms and home hardware to the public through retail outlets. We wanted to find out...
Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalized and targeted to specific...
It is said that an attempted suicide by a woman thousands of years ago gave birth to wine. This article looks at the fascinating history of wine. While the origin of wine is still unknown to the world, ancient Persian fable credits a woman as the discoverer of wine. According to the fable, the...