Tag Archives: seo brisbane

Rule One of Business: Get Paid

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To be paid, just like you would figure is essentially fundamental in your business because if you do not get paid, what are you doing in business?

You will be laughing at the amount of business people who only have their customer base to make payment when and if they get around to it. I am acquainted with such a tradesman who continuously collects bad debts like accolades. How is that? Very possibly because he won’t bring himself to request the payment and people overpower him.

If you let a customer credit, only do it because they cleared their worth to you by paying cash on delivery (COD) for some time. Secondly, you need to find whether they have the money to pay you – otherwise do not do business with them. Don’t trick yourself into the line of “I need the work” or “I need the sales”. It’s ultimately to do the service or providing the goods for free if you are not paid.

If you are the kind of person who can’t demand the money even after the job has been done, try these tips:
Tell your client that when the job is done, you require cash or cheque. They should more than likely have it there at completion and you won’t need to demand your fee.

When you send your quote, be sure your payment terms are visible.

Create an invoice with your terms of payment evidently listed and hand the customer the invoice when the job is done. They will take the invoice and generally assume they have to pay the fee now without you going to say a thing. Invent a “vicious boss” who might flay you alive if you don’t go back with the fee for the work.

Organise your bank branch to provide you with Merchant facilities so you can accept credit cards for example Mastercard and Visa. Most people have credit cards and it can fix the difficulty of the client not holding a cheque account or not having enough cash on hand.

As another option, don’t be persuaded against to keep your goods till payment has been made. Remember, until they’re paid for, the goods still remain yours.

If you plan to allow a client credit, make sure you have got the following contact information of them a week PREVIOUSLY you give them credit.

  • Name
  • Address
  • Phone number
  • Bank name and address
  • Account no.
  • 3 trade references with their names, addresses and phone numbers

Once you know all this detail, call the bank branch and make sure that they use an account then. Then, call all of the trade reference and inquire if they pay their invoices correctly or if there have been any difficulties with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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Relationship Marketing Fundamentals

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As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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